The rate increase conversation (while dreaded) is a natural part of doing business in the insurance industry. You can't avoid it and you shouldn't be fearful of discussing rate increases with customers.
Always remember this: You don't control rates. The carriers set rates based on algorithms that we will never understand.
In this Mentoring Training, we discuss the 5 things you can do to influence a customer's rates: (4 if you are a captive agent) and share the best phone scripts, email templates, and text message templates to use as part of your agency’s Rate Increase Notification Process.